The Best Baby Registry Platform 2025

Step 1 – find the best baby registry platform! Well, you’re in the right place, because I’ve used and compared the top baby registry sites for you, AND I’m sharing my handy dandy registry template and product recommendations for free!

Not all baby registry platforms are equal. There are SO many products you will cycle through as your baby grows, it’s essential to find a registry that has a vast selection, a generous return policy, and makes it easy for the gifter!

You don’t want to burden your busy family and friends with complicated manual work after each purchase.

TLDR: Best Baby Registry Websites

Registry Provider	Top Benefit	Free Gift	Return Policy	Completion Discount
Amazon	Widest selection, easy for gift-givers	Welcome box with samples and coupons after meeting criteria.	365 days from date of purchase	10-15%
Target	Convenient in-store shopping, good welcome kit	Welcome kit with samples and coupons upon creating registry.	Typically 90 days, often more flexible for registry items.	15%
Babylist	Universal registry, cash fund option	“Hello Baby Box” with samples/coupons after meeting criteria.	Varies by retailer for universal items; 9 months for Babylist store items.	15% on select items
Zola	Modern interface, group gifting for large items	May offer promotional gifts or samples periodically.	Typically 90 days.	20%

Amazon Baby Registry

Amazon stands out as a top choice for many parents-to-be. Its vast selection is truly unmatched. You can find almost anything you need for your baby. This includes diapers, strollers, and even nursery furniture. For gift-givers, Amazon is incredibly convenient. Most people already have an Amazon account. Shipping is often fast and free for Prime members.

Pros:

• Extensive product selection.
• Easy for purchasers to use.
• Universal registry option to add items from other sites.
• Generous completion discount (usually 10-15% for Prime members).
• Easy returns for both gift-givers and parents.
• Welcome box with samples and coupons.

Cons:

• Overwhelming number of choices can be daunting.
• Personalized service may be lacking compared to smaller retailers.

Return Policy: Amazon generally offers a 30-day return window for most baby items. Gift recipients can also return items for an Amazon gift card.

Completion Discount: Prime members typically receive a 15% discount on remaining registry items. Non-Prime members usually get a 10% discount.

Free Gifts: Amazon often provides a welcome box filled with samples and coupons after certain criteria are met (e.g., adding a certain number of items and a minimum purchase).

Target Baby Registry

Target is another popular option with a strong presence. It combines the convenience of online shopping with physical stores. This allows for easy in-person browsing. Target offers a good range of baby products at various price points. Their welcome kit is also a nice perk for new parents.

Pros:

• Convenient for in-store shopping and returns.
• Good selection of popular baby brands.
• Welcome kit with samples and coupons.
• Reasonable completion discount.
• Group gifting option available.

Cons:

• Selection may be smaller than Amazon’s.
• Online experience might not be as seamless for all users.

Return Policy: Target typically allows returns within 90 days with a receipt. For registry items, they often offer even more flexibility.

Completion Discount: Target usually offers a 15% discount on any remaining registry items.

Free Gifts: Upon creating a registry, you can often pick up a welcome kit at a local Target store. It usually includes samples and coupons.

Babylist Baby Registry

Babylist offers a unique approach. It’s a universal registry. This means you can add items from any store online to one single list. This is incredibly helpful if you want products from smaller boutiques or specific websites. They also offer a cash fund option for larger purchases or future needs.

Pros:

• Universal registry allows adding items from any website.
• Option to add experiences and cash funds.
• Curated selection of unique and popular products in their store.
• Group gifting available for larger items.

Cons:

• Gift-givers may need to navigate different websites to purchase items.
• Completion discount is not universally offered but may be available on select items in their store.

Return Policy: Return policies vary depending on where the item was originally purchased. Babylist’s own store items usually have a standard return window.

Completion Discount: Babylist offers a 15% discount on select items in their own store after the baby’s arrival.

Free Gifts: Babylist often provides a “Hello Baby Box” with samples and coupons after certain criteria are met.

Zola Baby Registry

Zola is known for its modern and aesthetically pleasing interface. Originally focused on wedding registries, they have expanded to baby registries. They offer a curated selection of baby products, along with the option for cash funds and group gifting.

Pros:

• Modern and user-friendly interface.
• Option for cash funds, including a honeymoon fund.
• Group gifting available for larger items.
• Completion discount of 20%.
• Helpful tools for managing thank-you notes.

Cons:

• Product selection may be more limited compared to larger retailers.

Return Policy: Zola typically offers a 90-day return window for most registry items.

Completion Discount: Zola usually provides a 20% discount on remaining registry items after the event date.

Free Gifts: Zola may offer promotional gifts or samples periodically.

Conclusion

Choosing the best baby registry ultimately depends on your individual needs and preferences. However, for ease of use for your loved ones and the widest product selection without requiring manual administration from the purchaser, Amazon remains a top recommendation. Its extensive range, convenient shopping experience, and helpful perks make it a strong contender for most expecting parents. Consider your priorities and explore these options to create the perfect registry for your growing family. Happy registering!