Who are we?

As a parent with an MBA and a background in the astonishingly predictable worlds of banking and consulting, I love doing my research – especially when it comes to making smart investments.

I became known as the friend who likes to do thorough research, so friends started coming to me when they needed baby gear recommendations.

I created this review site to share product recommendations with other parents who are looking for practical solutions and smart investments. I also want to share a more personal point of view, and the thought process behind my product selections.

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