Who are we?

💸 As a parent with an MBA and a background in the astonishingly predictable worlds of banking and consulting, I love doing my research – especially when it comes to making smart investments

👩‍💻 I became known as the friend who likes to do thorough research, so friends started coming to me when they needed baby gear recommendations

💗 I created this review site because I wanted to share my findings with like-minded parents who appreciate practical solutions at a fair price. I also want to share a more personal point of view, and the thought process behind my product selections

✍️ I do not use AI to write my posts, because I don’t enjoy reading posts written by AI myself. I also enjoy writing these posts, so it’s not something I want to outsource

🙏 Thank you for visiting! Some posts contains affiliate links. If you click and make a purchase, I may earn a commission at no extra cost to you